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Founded in 2024, Context is an independent creative studio specialised
in the art of living: hospitality, gastronomy, craftsmanship.
We help brands enter this culture with clarity and purpose through events, content and creative collaborations.
We work with the best-in-class creative talent from our repertoire: creatives, chefs, sommeliers, venue owners.
Our motto: terroir forward.
Services:
_ Creative (content & creative collaboration, F&B curation)
_ Events (bespoke dinners, workshop dinners, privatisation, parties)
Works:
15 NN.07, PFW June 2026 Dinner + Party
14 AMI Paris, Fashion Week June 2026
13 AMI Paris, Les Amis du Quartier Event
12 L’Artisan Parfumeur, Outliers
11 L’Artisan Parfumeur, Bittikesu collaboration
10 YARD Agency + NBA 2K Dinner
09 FW Dinner, AMI Paris
08 FW Dinner & Party, NN.07 + Clarks
07 L’Artisan Parfumeur Film
06 L’Artisan Parfumeur Campaign
05 La Fonda
04 SOAR Running, TECHUNTER
03 Pilgrim Hotel
02 Anema
01 Pilgrim Hotel
Contact
hello@context-works.com
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Linkedin
Work 15
Services
Creative Concept
Production
Food and Wine Curation
More context
A night we will never forget at the Saint-Gervais.
This place is special for every Parisian people. A local café with a very Parisian atmosphere and a warm team that elevates each night into a piece of art. Dinner, Affogato, Champagne Chavost, Friends and family, branded ice creams. All we need to close the Fashion Week properly.
Credits
Brand: NN.07
Agency: Context
Venue: Le Saint-Gervais
Creative Direction: Context
Set Design Dinner: Anna Bruyen, Tisch
Menu Art Direction: Anna Bruyen, Tisch
Wine curation: winelist.world
Flowers: AK Fleuriste
Photographer: Bineta Diallo
Videographer: Charles Lenoir
Special thanks to the Saint-Gervais team: Yann, Mehdy, Lassana, Alyssa, Mehdi, Nathanael, Arsène, Anais
NN.07
PFW June 2026 Dinner & Party
Work 14
Services
F&B Direction
Production
More context
Collaborate with those who relate to the brand creative vision.
Ami Paris wanted to celebrate their Spring Summer 27 Runaway with its clients in a venue that resonates with the show and share their exigence. We collaborated with Localino and its amazing team for a warm night in the heart of Saint-Germain. A moment between friends that ended up in the middle of the night.
Credits
Brand: AMI Paris
Agency: Context
Venue: Localino
Calligraphy: Gina Serret
Photos: Sara Della Giacoma, courtesy of AMI Paris.
Special thanks to the Localino team: Martin, Ilaria & their team.
AMI Paris ‘Very Close Friends’ Dinner
Localino
Work 13
𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀
Concept
Design
Production
F&B Direction
𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁
Our second project with AMI Paris in collaboration with the amazing chef Alice Arnoux.
“At Ami Paris, community has always been at the heart of everything we do.
Hosted at our Le Marais flagship, our latest « Les Amis du Quartier » gathering brought together clients, contributors and cultural partners for an evening celebrating the creative energy of the neighbourhood.
Developed in collaboration with Galerie Perrotin, the event explored the intersections of contemporary art, literature and Parisian art de vivre through a curated Perrotin Bookstore selection, conversations with contributors to « Les Amis du Quartier », and a convivial culinary experience featuring creations by Alice Arnoux and neighbourhood favourites from Le Progrès.”
AMI Paris, Press release
𝗖𝗿𝗲𝗱𝗶𝘁𝘀
Brand: AMI Paris
Agency: Context
Venue : AMI Paris, Le Marais store
Creative Direction: Context
F&B: Alice Arnoux
Set Design: in collaboration with Anna Bruyen, Tisch
Menu Art Direction: Adriana Guix
Photos : Sara della Giacoma
AMI Paris
Les Amis du Quartier - Event
Work 12
𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀
Strategy & Creative
Talent collaboration & co-production
𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁
Collaborate with those sharing a vision.
We have always been fans of Outliers Guide. A digital guide founded by Júlia Juste referencing her preferred hotels and accomodations in the world. Originally thought of as her wish list, the platform evolved on social media as a travel guide fueled by her encounters, experiences and destinations.
We thought she would be the perfect talent to share her experience of Bittikesu and tell the story of this collaboration with her words and her creative vision. We felt with her the same intentionality and human kindness as with Jules. A vision of nature, craftsmanship and attention to detail they share with the brand. A vision also of collaboration as a co-construction process driven by exigence and a strong creative take.
𝗖𝗿𝗲𝗱𝗶𝘁𝘀
Brand: L’Artisan Parfumeur
Agency: Context
Venues : Bittikesu, Bus Palladium
Talent: Júlia Juste, Outliers
Photos: courtesy of Júlia Juste
L’Artisan Parfumeur
Outliers - Bittikesu Creative Collaboration
Work 11
𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀
Strategy & Creative
Talent collaboration & co-production
𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁
Build collaboration that brings values to the talent and the brand.
When we met Jules Saint-Cyr a few months ago and he told us about his restaurant project, we thought there was a match with L'Artisan Parfumeur as a brand. A shared vision of nature, craftsmanship and attention to details.
Born in Montreal, Jules Saint-Cyr is a chef, but also a traveller and explorer. He has been working and collaborating with the finest names of the international gastronomy scene: from Copenhagen to Paris, from Berlin to China. All his trips and encounters fuel the experience he proposes at Bittikesu, his first restaurant that just opened.
We built the collaboration around an oshibori experience. The towel is perfumed with a selection of signature perfume. Jules picked three scents he uses according to the moment and weather : Iris de Gris to welcome the guests, Un Air de Bretagne on rainy days, and Premier Figuier for the end.
We captured the oshibori with Florencia Owen who established the iconography of this collaboration for the brand.
𝗖𝗿𝗲𝗱𝗶𝘁𝘀
Brand: L’Artisan Parfumeur
Agency: Context
Talent: Jules Saint-Cyr, Bittikesu
Photos: Florencia
L'Artisan Parfumeur Bittikesu
Creative Collaboration
Work 10
Services
F&B Curation
Co-production
More context
To celebrate their partnership with NBA 2K, Yard agency wanted to gather both teams around a dinner in Paris. They reached us to support them with an experience to make them get into the Parisian art of living the proper way.
First, we picked Bouche for the dinner - You know the vibe of their private room. As Antoine, our co-founder, has been doing the wine list of the restaurant for almost 5 years, we knew we had some bangers in the cellar. The kind of cellar, Jimmy Butler would appreciate. Then, we teamed up with Romain Becker from Le Bon Grain de l’Ivresse who made the selection of great bottles with us. He introduced each bottle and helped our guests discover the natural wine scene.
Laid back but focused, the combination you need to score 3 points.
Credits
Brand: Yard Agency
Agency: Context
Venue: Bouche Paris
Sommelier & Host: Romain Becker
Videos: courtesy of Romain Becker
YARD Agency + NBA 2K
Dinner and wine tasting
Work 09
Services
Creative Concept
Production
Food and Wine Curation
More context
Collaborate with those who share a vision of the French art of living.
Ami Paris wanted to celebrate the Fall/Winter 2026 show with clients in a venue that reflected the brand: elegant, warm, friendly, unmistakably Parisian.
The evening became a moment with friends, a night that ended with the curtains closed, conversations with the staff, and a final drink shared entre amis.
A night chez Savy.
Credits
Brand: AMI Paris
Agency: Context
Venue: Chez Savy
Set Design: Anna Balkin
Calligraphy: Gina Serret
Menu Artistic Direction: Adriana Guix
Photos: courtesy of AMI Paris.
Special thanks to the Savy team : Jérémie, Nicolas, Moun, René, Alex, Andréa, David, Serge.
AMI Paris ‘Very Close Friends’ Dinner
Chez Savy
Work 08
Services
Creative Concept
Production
Food and Wine Curation
More context
Celebrating those who shape culture every day.
When NN.07 set out to host a dinner and party marking its collaboration with Clarks, Le Saint-Gervais was the natural choice. An established neighborhood bar in Le Marais.
The evening began with a seated Friends & Family dinner, drawing from classic brasserie codes. As the doors opened, the space shifted to full capacity, a transition the Saint-Gervais team is known for.
Maximum capacity reached. A night to remember.
Credits
Brand: NN.07 + Clarks
Agency: Context
Venue: Le Saint-Gervais
F&B Production : Pauline Antoine, Joyeux Repas
Wine curation: Context
Calligraphy: Gina Serret
Flowers: Debeaulieu
Photographer: Bineta Diallo
Branded Collectibles: La Riposte
Special thanks to the Saint-Gervais team: Yann, Mehdy, Lassana, Alyssa, Mehdi, Nathanael, Arsène
NN.07 + Clarks
PFW January 2026 Dinner & Party
Work 07
Services
Creative
Co-Production
More context
We titled this film Find Us at Theirs.
The collaboration between L’Artisan Parfumeur and the selected venues is built on shared values and a mutual pursuit of excellence.
The film honors the essence of hospitality and introduces a collective vision. Every gesture, every detail, serves the experience. The product exists to illuminate it.
From sourcing ingredients to plating, from invention to mastery, this is the journey of a chef, and the story L’Artisan Parfumeur chose to celebrate.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Production : Figures TV
Director : Brice Garcia
Talents : le Café de L’Usine, Bouche, Candle Kids, Café Shin, Parcelles, Dandelion, Café Singuliers, Soces & more.
L’Artisan Parfumeur
Home and Bath & Body Film
Work 06
Services
Strategy & Creative
Collaboration management
Co-Production
More context
L’Artisan Parfumeur has always celebrated the French art of living through collaborations with fashion and artistic talents. At the occasion of the launch of their new home and bath & body collection, the brand wanted to connect to a new creative community embodying Parisian excellence: the gastronomy and hospitality scene. Based on the brand values and positioning, we recommended a selection of venues and talents to launch their new product line and collaborate on a series of contents and events.
In order to announce the collaboration, we wanted to find the right spokesperson. With this selection, l’Artisan Parfumeur celebrates both gastronomy and design and we thought about Bertrand Fompeyrine from BCDF Studio to shoot the campaign. We love his approach to photography with natural light, a strong sense of perspective and his attention to every detail. This is all about being in connection with the context: capture the genuine energy of a venue to shoot the product in situ.
Credits
Brand: L’Artisan Parfumeur
Reyes Lezcano, Johanna Najar, Marion Laborie, Laurie Demare, Manon Papait
Agency: Context
Photographer : BCDF Studio
Talents : Parcelles, Soces, Café Singuliers.
L’Artisan Parfumeur
Home and Bath & Body Campaign